Impact Podcast
Project Overview
The name was already there. The recognition was built. What the brand needed was a look that could carry the weight of that name without pushing people away. The existing visual identity was dark, heavy, and starting to feel more like a barrier than an invitation. The refresh touched every layer of the brand. color, typography, iconography, and thumbnails all got rethought from the ground up. The gritty aesthetic gave way to a vibrant orange and teal palette with clean, modern type that felt alive instead of closed off. Same show. Bigger stage.
Project Type
Brand Identity & Creative Direction
Year
2025
My Role
Brand designer | photos by Josh Reid
Client
Impact Podcast
Old Podcast Cover
A dark, gritty portrait and distressed typography created a bold but heavy identity that felt more closed off than inviting.
Updated Podcast Cover
A vibrant orange and teal palette, modern typography, and dynamic imagery create a cleaner, more approachable identity that gives the show a bigger visual presence.
Old Podcast Cover
A dark, gritty portrait and distressed typography created a bold but heavy identity that felt more closed off than inviting.
Updated Podcast Cover
A vibrant orange and teal palette, modern typography, and dynamic imagery create a cleaner, more approachable identity that gives the show a bigger visual presence.